As winter winds down and the days get a little longer, something else begins to bloom--networking season. Spring is prime time for business owners to get out from behind their desks and start making meaningful connections. Between industry conferences, community expos, and local business mixers, the opportunities to grow your network (and your business) are everywhere this time of year.
But here’s the thing: just showing up isn’t enough. If you want to make the most of these events, you need a plan. Here’s how to turn spring networking into real results:
1. Choose Your Events Wisely
It’s tempting to say yes to every invite, but your time is valuable. Look for events that align with your goals:
2. Update Your Elevator Pitch
After a few quiet winter months, it’s easy to get rusty. Before your next event, refresh your 30-second intro. Focus on:
3. Bring the Right Tools
It may sound basic, but don’t forget:
✅ Plenty of business cards (yes, people still ask for them!)
✅ A digital way to connect (LinkedIn QR code is a lifesaver)
✅ Something memorable if you’re exhibiting (small branded giveaways or a unique handout)
4. Follow Up Like a Pro
Networking doesn’t end when the event does. Within a few days:
5. Track Your ROI
If you’re spending time and money attending events, track what’s working. Ask yourself:
Ready to Get Out There?
Spring is the season of new beginnings—so make it the season you grow your network and open doors to fresh opportunities. Pick your events, polish your pitch, and make the most of every conversation.
Your next big connection is out there. Go find it.
👉 Looking for great events to attend?
Check out our Networking Events Calendar for upcoming opportunities to connect:
https://www.glm-accounting-bookkeeping.com/networking-calendar.html
But here’s the thing: just showing up isn’t enough. If you want to make the most of these events, you need a plan. Here’s how to turn spring networking into real results:
1. Choose Your Events Wisely
It’s tempting to say yes to every invite, but your time is valuable. Look for events that align with your goals:
- Want new clients? Prioritize community expos or trade shows.
- Looking for partnerships? Find niche industry events.
- Trying to stay visible locally? Attend chamber events and business association mixers.
2. Update Your Elevator Pitch
After a few quiet winter months, it’s easy to get rusty. Before your next event, refresh your 30-second intro. Focus on:
- Who you help
- What problems you solve
- Why people should work with you
3. Bring the Right Tools
It may sound basic, but don’t forget:
✅ Plenty of business cards (yes, people still ask for them!)
✅ A digital way to connect (LinkedIn QR code is a lifesaver)
✅ Something memorable if you’re exhibiting (small branded giveaways or a unique handout)
4. Follow Up Like a Pro
Networking doesn’t end when the event does. Within a few days:
- Send a quick LinkedIn connection request.
- Follow up via email with anyone you had a meaningful conversation with.
- Offer something of value—an introduction, an article, or a coffee invite.
5. Track Your ROI
If you’re spending time and money attending events, track what’s working. Ask yourself:
- Did I meet anyone who became a client or referral partner?
- Was this event worth the investment?
- Should I attend again next year?
Ready to Get Out There?
Spring is the season of new beginnings—so make it the season you grow your network and open doors to fresh opportunities. Pick your events, polish your pitch, and make the most of every conversation.
Your next big connection is out there. Go find it.
👉 Looking for great events to attend?
Check out our Networking Events Calendar for upcoming opportunities to connect:
https://www.glm-accounting-bookkeeping.com/networking-calendar.html
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