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Typical Situation: Our client has are looking to increase sales. Maybe they are looking to do a direct mail campaign. They need to revisit or update their marketing collateral. They have multiple locations and each location needs marketing collateral. Could be looking to revamp their marketing material When you hear a business owner say: • “Our printer charges us for last minute jobs.” • “We need a web to print solution.” • “Our marketing collateral is obsolete.” • “Our process for collecting dues is a nightmare.” • “I need to get more out of my print campaigns.” • “I would like to personalize and customize our marketing collateral. “ The Print Consultant provides fully integrated print and mail fulfillment services and technology. They consult with companies of all sizes to craft customized solutions that meet their needs. Personalized print collateral delivered via print on demand eliminating obsolescence. How they Work: They meet with clients to understand their marketing goals and objectives and gain an understanding of the tools/resources that are currently being used to market to their target markets. They then offer a solution to deliver results in one or two areas 1. Increase customer engagement 2. Offer savings on overall print spend. Matching Ideas with Resources:  Well, it that that time of year again. Time for some business planning for 2021. I am guessing there are not too many business owners who planned the 2020 pandemic in their business plan. But at least they had a business plan. Here is an outline of a business plan you can use. If you have some trouble, you can ask Tom Gosche, Business Strategist from GLM! [email protected] and/or 630-675-8971
1. Executive Summary 2. Current Situation 3. Vision
4. Management 5. Product / Service Description 6. Market Analysis
7. Marketing Strategy
8. Production / Manufacturing Strategy
9. Administrative Strategy
10. Financial Information
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GLM's BlogIn true blog fashion, the last parts are at the top of the page. Scroll all the way down and work your way back up to read them in order.
Tom GoscheTom is the Business Development Manager for GLM. If you are interested in learning more about GLM's services, contact him: 630-675-8971
[email protected] 
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