1. Executive Summary
2. Current Situation
3. Vision
- Mission Statement
- Goals (long range)
- Objectives (short/medium range)
4. Management
5. Product / Service Description
6. Market Analysis
- Customers
- Competition
- Opportunities
- Risks
7. Marketing Strategy
- Personnel
- Facilities / Equipment
- Pricing & Profitability
- Advertising & Promotion
- Public Relations
- Selling Tactics
- Distribution Channels
- Business Relationships
8. Production / Manufacturing Strategy
- Personnel
- Facilities / Equipment
- Intellectual Property
- Regulation / Compliance
- Supply Chain
- Business Relationships
9. Administrative Strategy
- Personnel
- Facilities / Equipment
- Management Information
- Worker Administration & Benefits
- Regulation / Compliance
- Business/Professional Relationships
10. Financial Information
- Pro Forma Balance Sheets (for 5 years into the future)
- Pro Forma Income Statement (for 5 years into the future)
- Detailed Budget (for next 12 to 24 months into the future)
- Cash Flow Projection (for next 12 to 24 months into the future)
- Break Even Analysis (show growth steps, if applicable)
- Summary of Existing Resources (people and money)
- Potential Sources of Funding