Business Plan Preparation

A business owner should write his/her own business plan. We at GLM can help put the Business Plan together by meeting with you, asking questions, coming up with ideas and resources to help you achieve your goals.

A business plan is the blueprint for the future development of a business.  It expresses the vision of its leadership.  It describes the resources that are available and those that are needed.  It describes the competitive advantages, and threats.  A business plan should be a process, not just a product.  Write one; think about it; discuss it with your key business allies; and then revise it at reasonable intervals.  Below is a “sample” table of contents for a business plan.  It’s just a good place to start.  Please revise it and flesh out the content to suit your specific circumstances.  Best wishes for much success.

SAMPLE BUSINESS PLAN CONTENTS

1. Executive Summary
2. Current Situation
3. Vision
   1. Mission Statement
   2. Goals (long range)
   3. Objectives (short/medium range)
4. Management
5. Product / Service Description
6. Market Analysis
   1. Customers
   2. Competition
   3. Opportunities
   4. Risks
7. Marketing Strategy
   1. Personnel
   2. Facilities / Equipment
   3. Pricing & Profitability
   4. Advertising & Promotion
   5. Public Relations
   6. Selling Tactics
   7. Distribution Channels
   8. Business Relationships
8. Production / Manufacturing Strategy
   1. Personnel
   2. Facilities / Equipment
   3. Intellectual Property
   4. Regulation / Compliance
   5. Supply Chain
   6. Business Relationships
9. Administrative Strategy
   1. Personnel
   2. Facilities / Equipment
   3. Management Information
   4. Worker Administration & Benefits
   5. Regulation / Compliance
   6. Business/Professional Relationships
10. Financial Information 
    1. Pro Forma Balance Sheets (for 5 years into the future)
    2. Pro Forma Income Statement (for 5 years into the future)
    3. Detailed Budget (for next 12 to 24 months into the future)
    4. Cash Flow Projection (for next 12 to 24 months into the future)
    5. Break Even Analysis (show growth steps, if applicable)
    6. Summary of Existing Resources (people and money)
    7. Potential Sources of Funding