CORPORATE CULTURE -WHAT IS IT LIKE?
- What's the turnover of employees?
- How many employees? Their skill sets?
- Any training programs (sexual harassment, leadership, team building?) -Any written policy books, employee manuals?
- Will the owner let you interview any of the employees?
CUSTOMERS AND MARKET SEGMENTS
- Any salespeople that have key customer relationships?
- Who do they sell? What primary markets and what secondary markets?
- How do they currently keep their customers?
- How do they reach their prospects and customers with their message? (Channels?)
- What is their competitive advantage?